About Us

Where is Miyazaki Prefecture in Japan?

 

A lot of nature!

Although it has many hours of sunshine and many sunny days, it boasts the highest rainfall in Kyushu. The well-balanced climate encourages the growth of plants and livestock, creating lush nature.
日照時間も晴れ日も多いですが、九州で最も降雨量が多いです。 バラン の取れた 気候は、植物や家畜の成長を促し、緑豊かな自然を作り出します。

 

Lots of delicious food!

Agriculture is flourishing in a warm climate, and many vegetables and fruits such as cucumbers, peppers, shiitake mushrooms, and mangoes are cultivated.

In addition, beef, pig, and chicken all boast one of the highest production in Japan, and especially for beef cattle, Miyazaki beef has won the Prime Minister’s Award at the “National Wagyu Ability Co-Promotion Society” called the Wagyu Olympics. Miyazaki beef reigns as the best beef in Japan.
温暖な気候の中で農業が盛んで、きゅうり、ピーマン、椎茸、マンゴーな の野菜や果物がたくさん 栽培されています。 また、牛肉、豚肉、鶏肉はいずれも日本一の生産量を誇り、特に肉用牛では、和牛オリンピックと呼 ばれる「全国和牛能力共催会」で首相賞を受賞しています。 宮崎牛は日本一の牛肉として君臨してい ます。

 

What is Miyazaki Beef?

 

Characteristics of Miyazaki Beef

Miyazaki Prefecture is one of the best Japanese black beef producing areas in Japan. Only the finest beef is allowed the name “Miyazaki beef”, and its rich and profound taste has been highly evaluated both in Japan and overseas.

 

Ingenuity of Production Area

This prefecture is the second largest producer of Japanese black beef in Japan, and we are working to increase the production of fattening cattle produced in the prefecture by promoting a production system that consistently carries out from production to fattening within management or within the region. ..

In addition, while the safety of beef is being questioned, we have established a unified collection and multiple sales system centered on the slaughterhouses that boast the highest level of hygiene management in Japan, and through the Miyazaki beef designated store network that is expanding nationwide, safety and safety. We also strive to supply beef from the prefecture that is safe, high quality, and has a visible face.

The “Better Miyazaki Beef Making Countermeasures Council” is presenting Miyazaki beef to the winning wrestlers from the Grand Sumo Fukuoka Kyushu location in November 1986 as part of the expansion of Miyazaki beef consumption and PR measures. In addition, it is presented to various sports camps, competitions, etc., and has been well received by various fields.

In addition, exports to overseas began in 1990, and it has been adopted for the party  menu of the Academy Awards ceremony for the second consecutive year (2017, 2018), and it is attracting attention overseas as well.

 

Brand Certification Criteria

• Product Brand Certification Standards – Japanese black beef produced and fattened in Miyazaki prefecture, with a meat quality of grade of 4 or higher, which is the rating standard set by the Japan Meat Rating Association.
• Product Brand Production Area Certification Criteria – Targeting “the entire prefecture” those that meet the product brand certification standards are certified as “Miyazaki beef”.

Received three consecutive awards at the Wagyu Olympics

At the 11th National Wagyu Ability Sponsorship, which is held once every five years, we received the Prime Minister’s Award three times in a row. Miyazaki beef, which has won fierce competition with each exhibiting organization and has achieved brilliant results, has firmly established its position as Japan’s number one Japanese beef brand.

 

 

Only “Miyazaki beef” won the Wagyu Olympics for the third time in a row!

 

What’s the Difference?

 

Definition of Miyazaki beef

1.  Japanese Black born and raised in Miyazaki
2. Meat quality grade 4 or higher
3. Those who have a breeding bull in the prefecture or a breeding bull designated for livestock improvement as a first generation ancestor

Taste Characteristics

I put the meat in my mouth and it melted! I think there are people who say that, but Miyazaki beef is really delicious. The meat itself has moderate elasticity, it is tight, and the marbling is an artistic beauty. The fat that melts in the mouth is also of good quality, sweet and not persistent.

In addition to the taste, some people say that Miyazaki beef has a “mellow aroma”. Miyazaki beef that has been carefully raised over a long period of time, if you have the opportunity, please try it once and experience the finest taste.

Miyazaki beef’s success in Japan

Originally, “breeding farmers” who produce edible calves are popular in Miyazaki prefecture, and the calves shipped from Miyazaki prefecture are raised as brand cows all over the country such as Matsusaka beef and Saga beef. It is said that the quality of beef is determined by bare beef, but the quality of beef cattle produced in Miyazaki Prefecture is highly evaluated nationwide, and about 40% of the prefecture’s beef is shipped outside the prefecture. It is used as a raw beef for branded beef nationwide.